At the more thoughtful end of the spectrum, they'll admit that the game is very polished and accessible, while pointing to its sophisticated psychological string-tugging to get people hooked, and paying. King's recent (and since abandoned) trademark shenanigans around the words 'Candy' and 'Saga' inflamed those critics further, as part of a wider – and frequently heated – debate about the rise of "freemium" games, which were estimated to account for more than 90% of all mobile game spending by the end of 2013.Īsk Candy Crush Saga critics why the game is so popular and makes so much money, and you'll get a range of answers. The game has no shortage of critics in the traditional games world, who claim it's a cynical, manipulative cash-grabber of a product, whose sweet-swapping gameplay isn't even that original. This, despite the fact that as King's Tommy Palm explained to The Guardian in September 2013, 70% of Candy Crush players who had reached the last level of the game hadn't spent a penny.Ĭandy Crush Saga's success has been enormous, but also enormously divisive.
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